Electric Zoo

Electric Zoo is one of the most iconic EDM festivals in America. For its 2016 edition, Black Circle Media crafted all audience-facing copy, drafted press releases, advised on social media strategy, and produced video commercials used in pre-festival marketing. 

VIDEO CONTENT

Conceptualized, produced, directed, and edited a pre-festival video to be used for marketing on Facebook, Snapchat and Instagram.

EDITORIAL

Developed a unique editorial voice for Electric Zoo: Wild Island that was utilized across all audience-facing materials

PUBLICITY

Crafted press releases, promotional materials and advised on social media and marketing strategy.

Results

  • Electric Zoo has sold out every year since BCM joined
  • 2m+ impressions on content created since 2016
  • Brand has since expanded into Brazil and China
  • Client retained since 2015