Electric Zoo
Electric Zoo is one of the most iconic EDM festivals in America. For its 2016 edition, Black Circle Media crafted all audience-facing copy, drafted press releases, advised on social media strategy, and produced video commercials used in pre-festival marketing.
VIDEO CONTENT
Conceptualized, produced, directed, and edited a pre-festival video to be used for marketing on Facebook, Snapchat and Instagram.
EDITORIAL
Developed a unique editorial voice for Electric Zoo: Wild Island that was utilized across all audience-facing materials
PUBLICITY
Crafted press releases, promotional materials and advised on social media and marketing strategy.
Results
- Electric Zoo has sold out every year since BCM joined
- 2m+ impressions on content created since 2016
- Brand has since expanded into Brazil and China
- Client retained since 2015